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The business podcast that trades in scarce thinking for community, conversation, and ideas in abundance.
Episodes
Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
Mark and CreatorZen founder and CEO Hurshneet Chadha discuss the future of TikTok and influencer marketing, the innovative ideas behind CreatorZen, and the journey of building a tech startup while balancing school. Hurshneet shares insights on the influencer economy, the role of agencies, and the importance of education for creators. The discussion highlights the evolving landscape of social media and the potential for growth in the influencer space.
Check out CreatorZen and connect with Hurshneet on LinkedIn!
Takeaways
- TikTok is likely to remain a significant platform for creators.
- CreatorZen streamlines the influencer marketing process for agencies.
- Building a tech startup requires learning and adapting quickly.
- Influencers are defined by their content quality and audience engagement.
- Agencies play a crucial role in nurturing emerging influencers.
- Balancing education and entrepreneurship is challenging but rewarding.
- The future of influencer marketing includes more global creators.
- Education programs for creators can enhance their marketability.
- Trust is essential in the influencer sourcing industry.
- Continuous updates and improvements are key to customer satisfaction.
Chapters
- 01:54 Introducing CreatorZen: A Game Changer for Influencer Marketing
- 06:01 The Journey of Building CreatorZen
- 11:54 Understanding Influencers: Who Qualifies?
- 18:12 The Role of Agencies in Influencer Marketing
- 23:46 Balancing School and Entrepreneurship
- 29:59 The Evolution of Influencer Education and Brand Partnerships
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Friday Jan 31, 2025
Friday Jan 31, 2025
Mark Stiles interviews Mark Maiocca about Core7 Networking Groups, which aims to bring together the seven key professionals to work collaboratively for the benefit of consumers. The discussion covers the systematic approach to referrals, the importance of collaboration among professionals, and the various membership levels and offerings of Core7. Success stories highlight the effectiveness of this networking model, and strategies for marketing and lead generation are also explored. In this conversation, the speakers delve into the concept of building a professional community through the Core7 system. They discuss the importance of commitment in networking, the unique selling proposition of outgoing referrals, and the value of testimonials from professionals who have benefited from the system. The conversation also touches on recommended resources for professional development and emphasizes the need for engagement and fun in networking activities.
Learn more at mycore7.com!
Get your copy of The Core7: How to Buy a Home and Secure Your Financial Future at the Same Time!
Takeaways
- Core7 focuses on the seven key real estate and financial professionals working together.
- Collaboration among professionals leads to better consumer outcomes.
- The Core7 referral methodology is systematic and accountable.
- Membership levels offer different engagement opportunities.
- Consumer protection is a primary goal of Core7.
- Cross-silo collaboration enhances service delivery.
- Success stories demonstrate the effectiveness of the model.
- Marketing strategies include social media and direct outreach.
- The 'permission to refer' script eases referral anxiety.
- Core7 provides tools for professionals to grow their networks. Building a community is essential for networking success.
- The Core7 community functions like a private Facebook group.
- Commitment is crucial for effective networking.
- Outgoing referrals are a unique selling proposition.
- Testimonials highlight the effectiveness of the Core7 system.
- Engagement and fun are key to maintaining interest in networking.
- Resources like podcasts can enhance professional growth.
- Gamification can increase participation in networking activities.
- A systematic approach to referrals can lead to more business.
- Networking should be a mission-driven endeavor.
Chapters
- 00:58 Understanding the Core 7 Concept
- 04:02 The Importance of Collaboration Among Professionals
- 07:48 The Systematic Approach to Referrals
- 12:03 Core 7 Membership Levels and Offerings
- 17:01 Consumer Engagement and the Rolodex
- 20:04 Cross-Silo Collaboration for Better Outcomes
- 25:46 Success Stories and Real-World Applications
- 29:55 Marketing and Lead Generation Strategies
- 32:14 Building a Professional Community
- 35:13 Understanding Commitment in Networking
- 38:03 The Power of Outgoing Referrals
- 40:50 Testimonials and Success Stories
- 42:07 Recommended Resources for Professionals
- 48:19 Engagement and Fun in Networking
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
Mark speaks with Amy Belmore, the executive director of Habitat for Humanity of Greater Plymouth. They discuss the critical role of stable housing in improving quality of life, the mission and operations of Habitat for Humanity, the process of qualifying for homes, funding and building strategies, and the importance of community involvement through volunteering. Amy shares her journey to Habitat for Humanity, the significance of the ReStore as a social enterprise, and the lasting impact of their work on families and communities.
Learn more and get involved at hfhplymouth.org!
Takeaways
- Stable housing allows families to invest in better food and healthcare.
- Habitat for Humanity operates under the principle that everyone deserves a decent place to live.
- The organization uses volunteer labor to significantly reduce construction costs.
- Homeowners must contribute sweat equity hours to build their own homes.
- Habitat homes are deed restricted to maintain affordability for future generations.
- The ReStore sells donated items to fund Habitat for Humanity's building projects.
- Volunteering with Habitat for Humanity fosters community and personal connections.
- Habitat for Humanity has evolved from a grassroots effort to a global organization.
- The organization focuses on serving families earning 30-60% of the area median income.
- Community partnerships are essential for acquiring land and funding projects.
Chapters
- 03:13 Understanding Habitat for Humanity
- 06:02 Qualifying for Habitat Homes
- 08:45 Funding and Building Homes
- 12:05 Acquisition of Land and Partnerships
- 15:02 Homeowner Responsibilities and Community Impact
- 17:51 Volunteer Engagement and Community Building
- 21:10 The Evolution of Habitat for Humanity
- 24:05 Amy Belmore's Journey to Habitat for Humanity
- 26:57 The ReStore: A Social Enterprise
- 29:46 Connecting with Habitat for Humanity
- 33:03 The Personal Impact of Volunteering
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Jan 22, 2025
Wednesday Jan 22, 2025
Mark speaks with Kathleen Riley from Smith.ai about the transformative role of AI in business communication. They discuss the benefits of AI receptionists, the importance of maintaining a human touch in customer interactions, and Kathleen's journey from a Fortune 500 company to a startup. The conversation highlights how AI can enhance efficiency without replacing human jobs, and the evolving expectations of consumers in a tech-driven world.
Learn more about Smith.ai on their website and get your discount with promo code STILES!
Takeaways
- AI can be intimidating for business owners.
- Smith.ai offers a customizable AI receptionist solution.
- The technology allows for a natural conversational experience.
- Human agents back every AI call for accuracy.
- AI can elevate human roles rather than replace them.
- Consumers are becoming more comfortable with AI interactions.
- Transparency in communication builds trust with clients.
- AI technology is rapidly evolving and becoming more accessible.
- Kathleen's journey reflects the shift from corporate to startup culture.
- The future of business communication will blend AI and human interaction.
Chapters
- 02:53 AI in Business Communication
- 06:05 Understanding AI Receptionists
- 08:47 The Human Element in AI
- 11:53 Kathleen's Journey to Smith AI
- 15:12 The Vision of Smith AI
- 17:53 The Future of Business Communication
- 20:51 Consumer Expectations and Trust
- 24:08 Connecting with Kathleen
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
Mark reconnects with longtime friend Russ Grady, owner of Lighthouse Real Estate Group in Kennebunk, Maine. They discuss Russ's journey to Maine, the current state of the real estate market, the impact of short-term rentals, and the challenges of affordable housing in the area. Russ shares insights on community resistance to new developments and the creative solutions being implemented to address housing shortages. The conversation also touches on the recent changes in real estate regulations and the importance of client education in the buying process.
Get in touch with Russ on the Lighthouse Real Estate Group's website and follow them on Facebook and Instagram!
Takeaways
- Russ Grady moved to Maine nearly 30 years ago, seeking a better lifestyle.
- The real estate market in Maine is competitive, with a significant housing crisis.
- Kennebunk has a high percentage of homes that are not occupied year-round, impacting the local market.
- Short-term rentals, particularly Airbnb, have significantly affected housing availability and prices.
- Community resistance to affordable housing developments is a common challenge.
- Creative solutions, such as nonprofit initiatives, are being explored to address housing shortages.
- The recent changes in real estate regulations have prompted a need for greater transparency in transactions.
- Client education is crucial to prevent buyer's remorse and ensure informed decisions.
- Russ emphasizes the importance of thoroughness and diligence in real estate transactions.
- The conversation highlights the need for innovative approaches to housing in tourist-heavy areas.
Chapters
- 06:44 Transitioning to Real Estate: A Family Affair
- 09:09 Current Real Estate Market in Maine
- 12:47 Impact of Short-Term Rentals on Local Housing
- 18:27 Creative Solutions for Affordable Housing
- 20:20 Community Resistance to Affordable Housing
- 27:20 Navigating Changes in Real Estate Regulations
- 31:34 Client Experience and Testimonials
- 35:50 Personal Insights and Recommendations
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Jan 08, 2025
Wednesday Jan 08, 2025
Mark interviews Peter Cohen, the senior supervising talent producer for American Idol. They discuss Peter's journey into the music industry, the evolution of American Idol, and how auditions have transformed in the digital age. The conversation also touches on the importance of storytelling in talent selection, the impact of streaming on the music industry, and the changes brought about by COVID-19. They discuss the significant changes in the music industry, including the evolving revenue streams for artists, the impact of technology on music production, and the fragmentation of music consumption. Peter highlights the rise of talent shows as a new platform for artists and offers insights into how aspiring musicians can navigate their careers in today's digital landscape. The discussion also touches on personal experiences with concerts and the future of voiceover work in the age of AI.
Connect with Peter on LinkedIn, follow him on Instagram, and reach him at peter.cohen@americanidol.com!
Takeaways
- Getting an entry-level position in the music industry can be a valuable learning experience.
- American Idol has evolved significantly over its 23 seasons, adapting to changes in viewership and technology.
- The audition process has shifted from in-person to virtual, making it more accessible for participants.
- Talent scouting now heavily relies on social media platforms to discover new artists.
- Storytelling is a crucial element in selecting contestants for American Idol.
- Peter Cohen's journey from college radio to a prominent role in the music industry showcases the importance of perseverance.
- The music industry has been disrupted by streaming, changing how artists are discovered and promoted.
- COVID-19 has led to efficiencies in the audition process, allowing for a broader reach.
- Streaming has made music more accessible, but the payout for artists remains a contentious issue.
- The barrier to entry for new artists has decreased significantly due to digital platforms.
- Artists must diversify revenue streams through touring, merch, and licensing.
- The music industry is now more accessible, but also more competitive.
- Attention spans are shorter, making it harder for new artists to gain traction.
- The role of record labels has shifted significantly in the digital age.
- Technology has democratized music production, allowing for home studios.
- Licensing music for media can be a lucrative opportunity for artists.
- Talent shows have become a significant platform for discovering new artists.
- Social media skills are essential for marketing in the music industry.
- Live music experiences foster community and connection among fans.
- The music landscape is more fragmented, with fewer unifying cultural forces.
Chapters
- 02:19 The Evolution of American Idol
- 05:26 Auditioning in the Digital Age
- 10:39 Talent Scouting: The New Frontier
- 15:51 The Importance of Storytelling in Talent
- 17:47 From College Radio to American Idol
- 24:01 The Impact of Streaming on the Music Industry
- 28:47 The Evolving Landscape of Music Industry Revenue
- 35:17 The Fragmentation of Music Consumption
- 39:31 The Rise of Talent Shows and New Platforms
- 45:33 Navigating a Career in the Modern Music Industry
- 49:24 Personal Favorites and Memorable Concerts
- 54:07 The Future of Voiceover in the Age of AI
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Jan 01, 2025
Wednesday Jan 01, 2025
Happy New Year from Elements of Stiles! Mark reflects on his recent experiences and insights gained from various engagements, including inspiring encounters with entrepreneurs, community discussions on the housing crisis, and thoughts on government regulations like FinCEN. He emphasizes the importance of transparency and collaboration in addressing community issues and shares his personal journey in navigating these challenges.
Takeaways
- The mission to protect homeowners is crucial.
- Student entrepreneurs are the leaders of tomorrow.
- Community engagement is vital for addressing housing issues.
- Transparency is a key demand from consumers and residents.
- Government overreach can lead to community frustration.
- Collaboration with professionals can enhance community discussions.
- Understanding regulations like FinCEN is important for real estate.
- Personal reflections can lead to broader insights.
- The importance of long hugs for emotional well-being.
- Engaging with the community can inspire innovative solutions.
Chapters
- 01:00 Inspiring Encounters and Future Collaborations
- 02:59 Community Engagement and Housing Crisis
- 04:24 Government Overreach and FinCEN Discussion
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
Mark and finance industry leader Priya Chanduraj of FinTeam explore the multifaceted world of finance, emphasizing the importance of financial literacy, the changing landscape of currency, and the integration of AI in financial practices. They discuss the psychological aspects of money, the need for a shift in how finance is perceived, and the role of music in their lives. Priya shares insights on her ideal client profile and the significance of professional engagement for personal growth.
Learn more about FinTeam on their website, finteam.one!
Reach Priya at pchanduraj@finteam.one and connect with her on LinkedIn!
Takeaways
- Financial literacy should be taught from an early age.
- AI can help finance professionals focus on strategic thinking.
- Money triggers anxiety for many people; shifting the focus to value can help.
- The future of currency is leaning towards digital and crypto.
- Every business, regardless of size, needs to understand its finances.
- Engagement in professional organizations can enhance personal growth.
- Music plays a significant role in personal and professional life.
- Helping clients understand their finances leads to better decision-making.
Chapters
- 03:13 Changing Perspectives on Finance
- 05:59 The Importance of Financial Literacy
- 08:51 Leveraging AI in Finance
- 12:14 The Psychology of Money
- 15:09 The Future of Currency and Digital Finance
- 17:51 Understanding the Ideal Client Profile
- 21:10 The Intersection of Music and Finance
- 24:07 Personal Growth Through Professional Engagement
- 26:54 Connecting with Priya and Closing Thoughts
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
Mark and Dr. Joe explore the political divide in the United States and the role of leadership in government. They discuss the implications of celebrity influence in politics, the efficiency of government operations, and the significance of education. The conversation emphasizes the need for diverse perspectives and the importance of community governance.
This episode was originally heard on Me & Dr. Joe
Takeaways
- Time perception is increasingly distorted in today's world.
- The I-M Approach is crucial for personal and societal growth.
- Political divides affect how individuals perceive time and events.
- Leadership choices in government can significantly impact policy and direction.
- Innovative approaches to government management can lead to efficiency.
- State versus federal governance is a critical discussion point.
- Diverse perspectives are essential for a healthy national dialogue.
Chapters
- 01:00 Time Perception and Its Effects
- 05:20 The Importance of the I-M Approach
- 06:46 Political Divide and Its Impact
- 11:09 The Role of Leadership in Government
- 12:36 Education and Government Efficiency
- 15:56 Innovations in Government Management
- 19:19 Concerns Over Government Cuts
- 25:01 The Role of Federal vs. State Government
- 30:18 Celebrity Influence in Politics
- 35:52 The Importance of Diverse Perspectives
- 40:30 Conclusion and Future Discussions
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Mark and Dr. Joe discuss the current state of society, focusing on the emotions of anger and fear that have surfaced in recent times. They explore the impact of long-form podcasts on political elections, the importance of understanding division, and strategies for navigating contentious conversations, especially during family gatherings like Thanksgiving. The conversation emphasizes the need for unity and respectful dialogue in a divided world.
Get your copy of Outsmarting Anger!
This episode was originally heard on Me & Dr. Joe
Takeaways
- There's a lot of anger in the world now.
- Long-form podcasts have changed the political landscape.
- Understanding division is crucial for moving forward.
- Anger can be a catalyst for change.
- Respectful dialogue is essential in contentious conversations.
- We all want the same thing: to be valued.
- Navigating family gatherings requires setting expectations.
- The importance of listening to different perspectives.
- Recognizing emotions can lead to better choices.
- We need to address the underlying issues in society.
Chapters
- 00:58 Exploring Anger and Fear in Society
- 02:56 The Impact of Long-Form Podcasts on Elections
- 07:44 Understanding Division and Moving Forward
- 18:02 The Role of Anger in Change
- 28:09 Strategies for Navigating Contentious Conversations
Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD
This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.